If you don't know me, I've interviewed over 180 successful brands on The DTC Insider podcast and worked with hundreds at BSR Digital, my agency.

I've heard both about their wins and mistakes.

And do you know what my biggest revelation was?

None of these brands is successful due to one lucky tactic or trick they implemented.

Instead, they do the basics. Yes, you heard correctly.

Most brands get lost in the tactical stuff (ie. how to test more ads on Meta or how to perfectly measure attribution), and miss the fundamentals.

Why?

Brands could still find success without that between 2014 and 2020.

But now, my friend, it's not enough.

Ready to see what these successful brands are doing?