Introduction

ChatGPT Ads is one of the newest advertising channels available to marketers today.

Unlike platforms such as Meta, Google, or TikTok, there aren’t established best practices, benchmarks, or proven frameworks available. The platform is still evolving, advertisers are still experimenting, and much of what works long-term remains to be seen.

Because of that, this guide isn't intended to be the definitive playbook for running ChatGPT Ads.

Instead, it's a practical setup guide based on OpenAI's current documentation and what we at BSR (my agency) have learned so far while exploring the platform.

My goal is to help you avoid common setup mistakes, understand how the platform is structured, and ensure you have the right foundation in place before launching campaigns.

Inside, you'll learn:

• How ChatGPT Ads campaigns are organized
• The available campaign objectives
• How to structure ad groups
• The key components of ad creation
• How to install and configure the OpenAI Pixel
• Which conversion events are most important to track
• How to validate your tracking setup before spending money

As the platform evolves, many of the recommendations in this guide will likely evolve as well. What won't change is the importance of having a clean account structure, accurate tracking, and reliable measurement.

Think of this guide as a starting point, not a finished playbook.

Let's get your account set up correctly.

Campaign Creation

Before launching ads, you'll need to create your first campaign inside ChatGPT Ads Manager.

OpenAI currently offers two campaign objectives for now: